Valerie Montgomery, local designer and owner of Wildflower Dyes, has been refining her craft and practice of dyeing garments and home goods (duvets, sheet sets, pillows, blankets) for 20 years. Her focus is on creating timeless, quality slow fashion pieces.
“My journey into tie dying began with an intense fascination in the 1969 Woodstock music Festival along with the incredible levels of self expression, expressed in the hippie movement of the sixties and seventies. I loved the music, the mind expansion and of course the clothing. Everything felt authentic,” she says.
Fast forward into young adulthood, Valerie lived on Gabriola Island, grew veggies, supported the arts and began experimenting with tie dye. “Before I knew it I had regular gigs selling my clothing at music festivals and art fairs. I was thrilled to be expressing my art in the same vein as many of my hero’s from the sixties. “It’s truly been an incredible journey that has kept me searching for new and beautiful methods to apply to my craft. I have begun developing different clothing lines from high fashion and elegant pieces to more traditional soul warming lines that can fit all genres and tastes.”
“As a small clothing business, I am constantly looking for ethical and eco-friendly methods to apply to my practice. I work with low impact, cold water dyes and natural fabrics including cotton, bamboo, hemp and silk. Also, every piece of clothing that comes from my studio has been hand dyed, hand picked and envisioned by me. There isn’t one article of clothing I didn’t make.”
Located in Victoria, B.C. Canada.
Wholesale and custom inquiries welcome. E-mail for info.